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PR PROGRAM FOR BRANDS

From Adakust Studio
to the Japanese market.

Adakust Studio, a fashion PR showroom in Shinjuku, Tokyo, puts your brand in front of Japan through celebrity marketing in magazines and on TV — helping you build awareness in the Japanese market.

Apply via Instagram DM →See the program
No participation fee or basic PR service fee for 3 months for selected brands. Shipping, duties and import tax are covered by the brand.
Clothing rack at the Adakust Studio showroom in Shinjuku
About Adakust Studio

A showroom built for Japanese stylists

Focused on Korean designer brands, we introduce new labels to stylists and media across Japan.

  • Lending for magazines and fashion media
  • Styling for artists and talent
  • Wardrobe for TV, music videos and ad shoots
  • Introducing new brands to stylists
HOW IT WORKS

Five steps

01

DM us on Instagram

Share your brand, latest collection and line sheet.
02

Select & ship samples

We choose 5–20 pieces together. You ship them to Tokyo.
03

Showroom placement

Your samples are displayed so stylists can see them in person.
04

Lending & PR

We lend pieces for shoots and log every lending and return.
05

Reporting

A monthly PDF report, plus an update whenever a placement is confirmed.

We do not guarantee media placements or celebrity wear.

3-MONTH PROGRAM

No participation fee for 3 months

Included

  • Sample display and storage in Tokyo
  • Introducing your brand to stylists
  • Lending for shoots
  • Lending and return management
  • Monthly PDF report + placement updates

Covered by the brand

  • PR samples (5–20 pieces)
  • Shipping to Japan, duties and import tax (Adakust Studio pays upfront and invoices you)
  • Return shipping after the program

No auto-renewal. The program ends after 3 months unless you choose to continue.

SAMPLES · CARE · SHIPPING

Samples

5–20 pieces per brand. We recommend stylist-friendly items in sample sizes. Men's and women's are both welcome.

Care & damage

Every lending is logged — stylist, dates and return. Damage that occurs during a shoot is purchased by the stylist. Adakust Studio does not provide any other compensation.

Shipping & duties

Shipping, duties and import tax are paid by the brand; Adakust Studio pays upfront and invoices you. Return shipping is also covered by the brand.

AFTER THE TRIAL

Continue, refresh or return

Continue

Paid plans start from ¥300,000 per month.

Refresh

Swap in your new season's collection.

Return

We ship your samples back (shipping paid by the brand).

FAQ

Questions

Is it really free?

There is no participation or basic PR service fee for 3 months. Samples, shipping, duties and return shipping are covered by the brand.

How many samples do you need?

5–20 pieces, selected together based on your collection.

What if a sample is damaged?

Damage during a shoot is purchased by the stylist. Every lending is logged. Adakust Studio does not provide any other compensation.

Who pays shipping and duties?

The brand. Adakust Studio pays upfront in Japan and sends you an invoice.

Is there auto-renewal?

No. The program ends after 3 months unless you choose to continue.

How much does it cost after the trial?

Paid plans start from ¥300,000 per month.

Do you sell my products?

No. This is a PR program only — samples are lent, never sold.

Is there a contract?

Yes. We sign a simple English agreement when you join.

How will I know what's happening?

A monthly PDF report, plus an update whenever a placement is confirmed.

APPLY

Apply via Instagram DM

Send @adakust.inc a DM with the following:

Brand name:
Instagram:
Line sheet / lookbook link:
Categories (men's / women's):
Number of samples you can send (5–20):
Open Instagram DM →
@adakust.inc