ABOUT / 01
Taste
can be operated.
When a Korean brand fails to grow in Japan, the clothes are rarely the reason. It is the sequence of steps before the rail, the relationships before the page, the arithmetic of stock and returns. Adakust takes all of it on, so the brand can stay with the clothes.
01
Translate the world, not the words
We don't import the Korean presentation wholesale. We rebuild the brand's register for Japanese floors, media and weather.
02
Keep somewhere to touch it
Between the permanent Tokyo showroom and our popups, stylists, buyers and shoppers can always reach the real thing.
03
Put operations on AI
Product setup, translation, stock reconciliation and reporting run on our internal AI OS. People spend their time on the relationship.
Approach
Signature to first shipment: eight weeks.
Week 1–2
Diagnosis and plan
We take stock of pricing, competitors and likely customers against the Japanese market, and build the first-year exposure and distribution plan.
3 deliverables
Week 3–4
Materials
Japanese brand statement, re-edited lookbook, press kit and product data for commerce.
4 deliverables
Week 5–6
Exposure and negotiation
The showroom placement opens. Stylist leasing, media pitches and venue approaches run in parallel.
40+ approaches
Week 7–8
Selling and measurement
Commerce and popup selling begin; exposure and sales are reported monthly and fed into the next quarter.
Monthly report
For brands
How the work runs and how to think about the cost, for brands considering Japan.
Read the guide →