
POPUP2026 / Harajuku
Three-brand joint popup
Three brands running side by side over a fourteen-day residency, closing at 143% of target.
12,400
Visitors
143%
Sales vs target
Cases measured through to footfall, coverage and sales. Some brand names are withheld under confidentiality.

Three brands running side by side over a fourteen-day residency, closing at 143% of target.

The lookbook re-edited for Japan, then released to media and stylists at once.

Permanent brands from 18 to 29, with the preview process rebuilt around it.

A first residency in a Kansai department store, converting to a permanent listing afterwards.

An ongoing production schedule with twelve creators matched to the brand's register.

Product setup, translation and measurements moved onto the AI OS, cutting time to listing.