A Tokyo showroom
for your brand.
Adakust Studio is a fashion PR showroom in Shinjuku. We put your samples in front of Japan's stylists and editors, lend them for magazines, TV and the stage, and log every pickup — for Japanese labels and for brands coming to Japan from abroad.
Our record, in numbers and in print.
Items from the brands we represent reach Japanese shoppers through fashion and trade magazines, stylist leases, and POPUPs at major retail destinations.
Figures from Adakust's Pickup Log, 13 Oct 2025 – 23 Oct 2026.
Where our brands have appeared.
Titles that have carried items from the brands we represent — including those the Pickup Log records as confirmed worn.
Covers, logos and key visuals remain the copyright of their publishers and broadcasters.
Built for brands from anywhere.
Japanese brands
Reach Tokyo's stylists without a press office of your own. Your samples sit on our rails and go out to shoots every week.
Korean brands
Where we started: more than twenty Korean labels have been lent through the showroom, with Korean spoken on both sides.
International brands
Coming to Japan from Europe, the US or elsewhere in Asia? Start with a market entry assessment, then a three-month trial before any monthly plan.
Start small, grow as the results come in.
Fees are quoted after a first conversation, in JPY excluding tax.
Market Entry Assessment
- · Brand fit score: how well you match Japanese demand
- · Competitor landscape: who sells similar brands, and where
- · Recommended entry model: e-commerce, PR or pop-up
PR Trial
- · 5–20 samples received, checked and displayed in Shinjuku
- · Lending to stylists and media, every pickup logged
- · Monthly PDF report, plus an update when a placement is confirmed
Showroom Basic
- · Everything in the PR Trial
- · Proof of every placement: date, title, URL and screenshot
- · Advertising value estimate
- · Seasonal sample refresh, twice a year
PR Basic / Standard
- · Everything in Showroom Basic
- · 3 SEO articles per month
- · Influencer seeding, 2 per month (Standard)
PR Premium
- · Everything in PR Standard
- · Wholesale site management (OROSY)
Monthly plans compared.
| Included | Showroom Basic | PR Basic | PR Standard | PR Premium |
|---|---|---|---|---|
| Showroom, lending and monthly report | Yes | Yes | Yes | Yes |
| Placement proof and advertising value | Yes | Yes | Yes | Yes |
| 3 SEO articles per month | – | Yes | Yes | Yes |
| Influencer seeding, 2 per month | – | – | Yes | Yes |
| Wholesale site management (OROSY) | – | – | – | Yes |
PR Premium is quoted per brand.
Add to any package.
Pop-up planning and operation
Venue selection and negotiation. Venue costs are billed separately.
Japan social media account
Instagram, Threads or X for Japan, 10+ posts a month.
Lookbook shoot in Japan
Seasonal lookbook shooting and direction.
Five steps.
- 01DM us on InstagramShare your brand, latest collection and line sheet.
- 02Select and ship samplesWe choose 5–20 pieces together, and you ship them to Tokyo.
- 03Showroom placementYour samples are displayed so stylists can see them in person.
- 04Lending and PRWe lend pieces for shoots and log every pickup and return.
- 05ReportingA monthly PDF report, plus an update whenever a placement is confirmed.
What to send in your DM
Brand name: Instagram: Line sheet / lookbook link: Categories: Number of samples you would like to send:
How it works for every package.
- Shipping and duties
- Paid by the brand. We advance them and invoice you.
- Damage during shoots
- The stylist buys the damaged item.
- No auto-renewal
- Contracts end unless you choose to continue.
- Simple contract
- Signed when you join. Prices in JPY, excluding tax.
- PR only
- Showroom samples are lent, not sold on consignment.
- No guaranteed placements
- We report every pickup and placement honestly.
The brands on our rails today.
Korean brands lent to Japanese stylists from our Shinjuku showroom. Each name links to the brand's official site.
NUMBERINGJewellery
LONDON FLATApparel
BLOSSOM H COMPANYApparel
PHENOMENON SEEPERUnisex- PAPERMOONPAPERMOONApparel
C WEARApparel
RENEJWomenswear
HOLY NUMBER 7Designer
HEOJINApparel
H.JIKDesigner
UPDRAFTApparel
REQUISITEBags
BLOWStreetwear
LOVE CRAZY WILD MANApparel
REVURAApparel- MAGNOLIAMAGNOLIAApparel
KNOTTYKnitwear
LOW GENDEREyewear
Logos are trademarks of their respective brands.
Who you would be working with.
- Legal name
- 株式会社Adakust
- Founded
- 2021
- Representative
- CEO Ruru Tsukada
- Showroom
- Shinjuku Koyo Building 204, 5-15-6 Shinjuku, Shinjuku-ku, Tokyo
- Languages
- 日本語 / 한국어 / English
- adakust.official@gmail.com
Frequently asked questions
Which brands do you work with?
Fashion brands from Japan and abroad — apparel, bags, jewellery and eyewear. Most brands on our rails today are Korean, and we welcome Japanese and other international labels.
Do we need a Japanese entity or local staff?
No. You ship your samples to our showroom in Shinjuku. Shipping and duties are paid by the brand: we advance them and invoice you.
What does it cost?
Packages run from a one-time market entry assessment and a three-month PR trial to monthly plans. We quote after a first conversation, in JPY excluding tax, and there is no auto-renewal.
Do you guarantee placements?
No. We lend your samples to stylists and media and report every pickup and placement honestly, but we do not guarantee placements.
What happens to our samples?
They are lent, not sold on consignment. If an item is damaged during a shoot, the stylist buys it. At the end, samples are shipped back at the brand's cost.
What languages can we talk to you in?
Japanese, Korean and English, from the first conversation onward.
Prefer email? Tell us about your brand.
Share your brand and the package you are interested in. We reply within three business days.